Meta Data is data that describes other data in a structured, consistent form, so that large amounts of data can be collected, stored, and analyzed over time.
Metadata is used to store big data in data warehouses for easy retrieval and management. A data warehouse uses structured data in data sources that are standardized, cleaned, and consistent. Metadata provides uniformity in the collection and storage of this data, so business owners and data analysts can easily access and derive insights from the data.
Effective management of meta data is a necessary part of robust and flexible big data “ecosystems,” that is, it helps companies manage their data assets efficiently and makes that data available to data scientists and other analysts.
It can be defined in the form of enterprise marketing technology that provides contextually relevant experiences, value and benefit at an appropriate moment in the customer's lifecycle through preferred customer touchpoints.
IVR is a telephone technology that interacts with callers through pre-recorded voice messages, also known as Voice Response System.
A data warehouse (often abbreviated as DW or DWH) is a centralized “data warehouse” capable of integrating a variety of sources. It provides a separate environment from operational systems.
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