Today, location intelligence has become an indispensable part of modern business intelligence. It helps organizations discover new growth opportunities, accelerate planning, optimize logistics and supply chains, and even give businesses an edge over their competitors. Businesses can gain insight into their competitors' strategies and operations by understanding where different competitors are located and what activities they are engaged in and act accordingly.

Not only the private sector has invested in location intelligence, governments around the world have also invested in developing space and airborne surveillance systems to enhance national, regional and global emergency response capabilities and promote security and prosperity.

However, typical GIS (geographic information system) solutions are quite difficult to access for analysts and general users. Not only are they incredibly expensive, but most of them require special training and licensing. And the silo processes that underpin most GIS analytics require complex integrations for teams to collaborate.

Alteryx has developed Alteryx Location Intelligence so that everyone in the organization can access and use data and spatial analytics, regardless of department, role, skill set, or location.

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Alteryx Location Intelligence

Alteryx Location Intelligence democratizes geospatial analytics, enabling everyone and every segment to make smart location-based decisions. The unified, map-based solution provides an easy-to-use interface to build location-based insights by leveraging the power of cloud-based geodata (no code or custom licensing required). Here are a few of the highlights;

Self Service Geospatial Analytics

Now you can enable collaboration between teams to create spatially-based insights that improve productivity, efficiency, flexibility, profitability, and service delivery;

• Let everyone participate in the geospatial analysis process, regardless of job role, skill level or department, with an intuitive map-centric user experience.
• Empower users to take advantage of large and complex data with in-database spatial processing.
• Develop employees without GIS knowledge with easy-to-use spatial analysis tools directly in the user interface.

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Easy to use interface

Alteryx Location Intelligence helps users easily build a powerful geospatial analysis capability with a simple map-based experience.

• Combine, prepare, and enrich different spatial data sources for location-based insights.
• Use cloud-based geospatial analytics to be more flexible, optimize operations, and improve location-based decision-making.
• Create and distribute space-based insights across the organization to answer questions that require location-based insights.

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Enterprise-grade Platform

Alteryx Location Intelligence is a flexible, scalable and enterprise-grade platform that seamlessly integrates into your existing data and analytics architecture with best-in-class security and governance.

• Connect to a wide range of cloud-based geo-data across your organization.
• Adapt to evolving business needs with simplified, flexible licensing and packaging.

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Alteryx Location Intelligence for Business

The Alteryx Analytics Automation Platform makes it easy to combine data from multiple sources, analyze it in real time, and create powerful visualizations. Alteryx Location Intelligence includes a variety of mapping tools, such as heat maps and coroplet maps, to help organizations visualize their data and quickly identify areas of opportunity. In addition, users can enrich their data with demographic and lifestyle information to gain deeper insights. By leveraging spatial insights, businesses can learn about customer behavior, optimize delivery routes, and identify opportunity areas.

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Location Intelligence and the Public Sector

Public organizations are also taking advantage of the benefits offered by spatial intelligence to improve citizen services, increase operational efficiency, and accelerate the ability to respond to natural disasters and other emergencies.

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A New Dimension

Alteryx Location Intelligence is a powerful tool for analyzing and visualizing spatial data. This solution enables organizations to easily analyze spatial data in a variety of ways to make more informed decisions. It can also be used to create dynamic maps and dashboards to display the results of your analyses. Learn more by reaching out to us to discover how Alteryx Location Intelligence can help transform your decision-making process.