Behavior analysis is a type of data analysis that tries to understand how and why people behave that way. Behavior analysis measures how consumers relate to digital applications (e-commerce, mobile, social media, gaming, IoT). Data such as demographics or past activities are collected to generate insights and predict future trends. The principles of behavior analysis are applied not only to the behavior of people, but also to the interactions and dynamics between processes, machines, equipment, and even macroeconomic trends.
Behavioral analytics combines typical event tracking with audience segmentation to associate users with triggered events and map customer journeys, using the large amount of raw data collected by the analytics platform.
Behavior Analysis is an important subset of business analytics that helps us understand how and — why — consumers and apps behave this way. It is particularly prevalent in e-commerce, online gaming, web, mobile and IoT applications — and provides the data needed to improve the customer journey towards transformation.
Behavior analytics measure data such as navigation paths, clicks, social media interactions, and purchase/cart abandonment. A/B testing is an example of using analytics to make data-driven decisions.
Image Processing is a technology used to analyze, manipulate, and extract information from digital images. It allows computers to understand and act on visual data (photos, videos).
Cloud-Native Data Platforms are data management platforms designed and optimized to work directly in cloud environments. These platforms take full advantage of the flexibility, scalability, and cost advantages of the cloud unlike traditional data infrastructures.
Vision Transformers (ViT) are a revolutionary approach to image processing. After achieving great success in natural language processing (NLP), the Transformer architecture has been adapted for image classification and other visual tasks.
We work with leading companies in the field of Turkey by developing more than 200 successful projects with more than 120 leading companies in the sector.
Take your place among our successful business partners.
Fill out the form so that our solution consultants can reach you as quickly as possible.
By combining our 30+ years of experience and experience with the centers of excellence in our ecosystem, we prepare your organization to lead the digital transformation!
