Data security refers to the process of protecting corporate data and preventing data loss through unauthorized access. Making data secure means protecting your data against attacks such as ransomware that can encrypt or destroy your data, as well as attacks that can alter or corrupt your data. The purpose of all this is to make it easier for anyone with access to data in businesses to access it securely.

Some institutions have to comply with data protection regulations imposed by countries and ensure a high level of data security. For example, organizations that store payment card information must keep this data secure and secure the data under certain standards. Depending on the area in which you operate, it depends on data security for your company to continue to exist, even if your company is not subject to any regulatory or compliance standards regarding data security.

Every year, the private data of tens of thousands of users is hijacked by malicious cyber attackers. This often leads to a decrease in trust in customers and damage to the reputation of the company, beyond financial losses. In recent years, advanced threats such as social engineering, ransomware and APT have been on the rise in the field of data security. These are all threats that are difficult to combat and can cause devastating damage to an organization's data. So, why is data security important in businesses and what are the latest trends driving data security? Let's take a closer look at the curious points about companies' data security.

Why Data Security is Necessary for Companies

The secure storage of company data is the responsibility of information security teams. Companies must work to improve their security structures, which must develop next-generation data protection strategies in the face of malicious attacks that are diversifying and increasing day by day. There are many reasons why data security is important for organizations. These can be examined under the following headings:

Businesses Can Be Harmful From Cyber Attacks

Many small companies think hackers won't be targets, but malicious hackers target both small and large companies alike. Start-ups or small companies are the ones that suffer the most from hacker attacks because they do not have enough resources to solve cyberattack problems. Therefore, allocating the necessary budget for your company's data security and taking measures for it greatly reduces your risk of suffering both material and moral losses. Don't forget to evaluate data security solutions to limit cyberattack attacks on your company.

Data is your most important asset

Company managers are the owners of not only the company, but also all the data of the enterprise. The services or products offered by the company, financial studies, business plans and customer information cover all the data of the company and are considered to be assets of the company in some way. Because this data can benefit companies in the future, it is the most important asset your business has. All data you use to improve your business must be confidential and secure. To protect your company's assets, you should pay extra attention to data security.

Prevents Unnecessary Expenses

Any losses that may occur in data such as financial data, customer files and employee information that should remain confidential are the responsibility of enterprises. However, some companies may not know enough about the damage that such vulnerabilities can do to their businesses and do not invest in data security protocols. Damage to data means serious material losses for the company. This allows your competitors to gain an advantage while also impacting the future of the business, jeopardizing growth opportunities.

Hackers Can Automate the Process

Another reason why you should care about your company's data security is that hackers have the ability to automate cyber attacks. These types of attacks, also called bot attacks, can be launched by hackers without even moving their fingers. These types of attacks are also often used to distract your IT team and infiltrate the system. All these risks can be avoided with data security solutions.

Allows You to Maintain Company Reputation

Each company strives to provide its customers with good and quality products. Customers trust you to protect this information by purchasing products with a credit card. No serious business intentionally misuses the financial information of its customers. However, a data leak that may occur in the database can negatively affect your company's reputation.

A data breach or data leak that can occur regardless of size is a real threat to all companies. It is not only money that is at stake in such security breaches. If your company's data security is weak, it puts all your customers' information at risk and threatens the future of your company. Never forget that the reputation you have earned over the years as a result of your company's activities can disappear in a matter of seconds.

Protects Data Integrity

Data integrity is a term used to refer to the reliability and accuracy of data. The reliability of the data depends on the absence of deviations in its original state and completeness, that is, on the integrity of the data. With storage consolidation, which you can achieve by centralizing your data storage operations and placing them on different servers, you can maintain your company's data integrity. The main purpose of implementing this is to provide secure backups for data. For data integrity studies, it is necessary to pay attention to data security strategies.

What Are Data Security Trends?

There are new generation of solution tools that have recently been implemented in the IT field to secure data. These innovative approaches, also known as data security trends, are as follows:

• AI: AI enhances the capability of data security systems as it can process large amounts of data. Cognitive computing, a version of artificial intelligence, performs the same tasks as other AI systems but does so by simulating human thought processes. This enables quick decision making in data security, especially at times of critical need.
• Cloud Security: As the capabilities of cloud applications grow, the definition of data security has expanded at the same rate. Now, organizations need next-generation protection applications, not only for data, but also for applications running in public and private clouds and private business processes. Cloud systems to be developed are seen as an important security area for data.
• Quantum: A revolutionary technology, quantum has features that will leave many traditional technologies behind. Developed with encryption algorithms, these technologies aim to provide versatile, complex and highly secure data storage.

How to Create Data Security Strategies

Creating a comprehensive data security strategy brings together the IT team working on it, the relevant processes and technologies. The establishment of appropriate control mechanisms and policies, and the selection of the right toolkit form the basis of data security strategies. For data to become secure, the following strategies can be evaluated:

• Physical security of servers and user devices: It is important that your data is stored on-premises, in an enterprise data center, or in public cloud centers. But regardless of all this, you should make sure that your servers are safe from intruders, that the environment has adequate fire-fighting measures and climate controls. The service provider company will assume responsibility for these protective measures.

• Access management and controls: Opening your database to as few people as possible and only those who need that information; limiting access to the database, network, and administrator account is important for data security.
• Application security and patching: After the latest patches or new updates released for the programs and applications used, all software should be updated as soon as possible. Thus, the data becomes protected against possible cyberattacks.
• Employee training: Educating employees on security practices and passwords, and training them to spot cyber attacks, plays a critical role in protecting your data.

To protect your company data from cyber attackers, you can discover the most suitable security analytics solutions from Komtaş and take action against data theft.