The logical analysis platform is a feature-rich technology solution designed to meet the needs of large enterprises. Typically, it combines different “tools and logical analysis systems with an engine to execute a database or warehouse to store and manage data, data mining processes and techniques and mechanisms used to obtain and prepare non-stored data. This solution can only be delivered in the form of software application or in the form of a cloud-based software (SaaS) as a service provided to organizations that need analytical information based on existing data records, or in the form of contextual information to which all their data points, in other words, analytical information based on existing data records.” Source: Techopedia
It can be defined in the form of enterprise marketing technology that provides contextually relevant experiences, value and benefit at an appropriate moment in the customer's lifecycle through preferred customer touchpoints.
Retail analytics is the analysis of data generated by retail transactions in order to make profitable business decisions.
IVR is a telephone technology that interacts with callers through pre-recorded voice messages, also known as Voice Response System.
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