It places analytics into a workflow or application at the point of need and allows users to take immediate action without having to leave the app to gain more information to make a decision. Integrated analytics can work the other way around, meaning businesses can put a workflow inside an analytics app to streamline their processes. An example of this is an analysis application that identifies the product from inventory trends and has a mechanism that allows a planner to set the rearrangement threshold within the analysis table for that product.
Data governance ensures that your data is consistent, reliable, accurate, and trusted in data-driven retrieval processes.
Marketing Analytics is a data-driven approach used to measure, analyze, and optimize the effectiveness of marketing campaigns.
IT, or Information Technology, is a concept that encompasses all the hardware, software, networks and systems used to process, store, transmit and manage data. IT, which plays an important role in business and everyday life, forms the cornerstone of modern technological infrastructure.
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