Written by Kirk Borne and Starburst, “Data Literacy: An Imperative for Business Success” is a comprehensive e-book that emphasizes the importance of data literacy in today's data-driven world. The book discusses today's data world, the challenges of data complexity and the importance of data literacy for success in business. The e-book also highlights the role of data storytelling in data literacy and provides practical steps to increase data literacy in organizations.

• What is data literacy and why is it crucial to success in today's data-driven business world?
• How is data complexity a challenge for businesses and how can data literacy help overcome this challenge?
• How does data story-telling contribute to data literacy and why it is important in conveying data insights
• How industry leaders like Amazon and Netflix have leveraged data literacy to improve business outcomes
• What are the practical steps your company can take to improve data literacy among its employees?