This guide focuses on business outcomes and provides guidance on selecting cloud environments, finding the right technology solutions, and maximizing return on investment (ROI). Additionally, by exploring example data stacks from Alteryx customers, you can gain inspiration for your own modernization journey. Data quality and data security are also integral components of a modern data stack, playing a critical role in your success. Your goal should be to build a simple and scalable data infrastructure where everyone can easily access and analyze data.

What you will learn from this document?

• You will learn how to define your business objectives when building a modern data stack and shape your data architecture accordingly.
• You will discover how to balance cloud solutions and data warehouses to reduce costs and optimize data usage.
• You will see how to create an integrated, user-friendly analytics platform with tools like Alteryx, enabling even non-technical users to engage in data analysis.
• You will understand how the scalability and flexibility of your data stack can help you quickly adapt to changing business needs.
• You will explore ways to promote data-driven decision-making processes and achieve better outcomes across all areas of your business.

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